Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power

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业内人士普遍认为,Gen Alpha’正处于关键转型期。从近期的多项研究和市场数据来看,行业格局正在发生深刻变化。

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结合最新的市场动态,“People that attended when they were in college are now close to 30 or even in their 30s,” Lynn said. “So what we’ve done a really good job of—and I think sort of the success of our business model—is we have a price point for every consumer, and we try to make it a very inclusive event.”

来自行业协会的最新调查表明,超过六成的从业者对未来发展持乐观态度,行业信心指数持续走高。

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值得注意的是,“Speculative markets are gambling, right?” David Warrick, executive vice president of supply-chain risk management firm Overhaul, told Fortune. “They basically look at it and say, ‘Is it going to be red or black?’ And they obviously saw an opportunity whereby, ‘If this goes the way we think it might go, the money that we could make is tremendous.’”

总的来看,Gen Alpha’正在经历一个关键的转型期。在这个过程中,保持对行业动态的敏感度和前瞻性思维尤为重要。我们将持续关注并带来更多深度分析。